AI, a branch of computer science that simulates human intelligence in machines, plays a multifaceted role in revolutionizing marketing strategies. Its ability to process vast amounts of data, recognize patterns, and make informed decisions in real-time has redefined the marketing landscape.

AI is not a one-size-fits-all solution; rather, it offers a spectrum of applications tailored to enhance various aspects of marketing. From automating repetitive tasks to enabling personalized customer experiences, AI empowers marketers to navigate the complexities of the digital age with agility and precision.